The special project "Living on" is a large-scale multi-genre initiative, the goal of which is to help Ukrainians cope with negative emotions, take care of mental health, find new points of support and continue living, even when our peaceful life is put on pause due to the full-scale war of the Russian Federation in Ukraine. So, as part of the project, every day (from Monday to Friday), starting from December 1, videos will be published on 5 key topics of the campaign: Mental health, Life in safety, Well-being and finances, Inspiring stories and Ukrainian identity. It is planned to release 110 thematic videos with a duration of 8-10 minutes, the task of which is to form among Ukrainians a culture of purposeful work with their own mental health; to give every Ukrainian an effective practical tool, how to get out of a psychological crisis, confront new fears and build a new, even better life; to accelerate the return of Ukrainians from the regime of "survival" to the regime of "restoration and development"; return as many Ukrainian migrants as possible from abroad; to help Ukrainian immigrants abroad to preserve their strength, dignity and national identity; popularize Ukrainian culture and history.